Templafy is an AI-powered document generation platform used by some of the world’s largest enterprises (Adobe, BDO, KPMG etc.). The platform connects content across organizations, making it easy for employees to create on-brand, compliant, and up-to-date business documents directly inside the applications they already use.

Templafy’s marketing team needed more bandwidth and expertise to accelerate demand generation. They faced three main challenges:

• A small internal team without enough resources across creative, copy, and strategy
• A tendency to treat every channel as both awareness + conversion, which diluted performance
• Rising cost per opportunity and an unprofitable paid social progra

The company needed external support to sharpen their funnel approach, test new ideas, and make paid campaigns deliver real ROI.

Templafy partnered with SparkForce for access to strategic, creative, and executional support. Together we:

• Introduced a structured funnel approach to LinkedIn, separating awareness from conversion campaigns
• Refined ad messaging and content mix based on iterative testing
• Challenged existing assumptions and rolled out new value-driver messaging across campaigns
• Aligned reporting to Templafy’s internal needs, ensuring results were communicated effectively to leadership

For a lean team, SparkForce provides the extra lift, acting as an extension of marketing while keeping execution agile and collaborative.

Our focus areas with Templafy today:

• Paid LinkedIn: Full-funnel campaigns driving awareness, pipeline, and conversions
• Paid Reddit: Targeted campaigns to reach niche B2B audiences and decision makers
• Content: Producing ad copy and thought leadership assets to position Templafy as a category leader