Corpay One is a Copenhagen-based FinTech company that automates payments and expense management. The platform ensures financial data flows securely into ERP systems and banks, helping businesses save time and simplify financial operations.Corpay One is part of Corpay, a global leader in business payments, which gives the company the backing and reach of an international financial services group.

Corpay One had strong marketing activity in place: steady website traffic and staple content across channels. But the quality of leads wasn’t matching the quantity of traffic.

The main hurdles were clear:

• Lack of deep insight into their target demographic and decision makers
• Overemphasis on vanity metrics like traffic volume & content downloads
• Limited alignment between marketing and sales
• No clear tracking of the buyer journey across touch points
Low quality creatives to support paid social channels

The focus needed to shift from generating traffic to generating the right traffic.

Corpay One chose SparkForce after a trial collaboration, based on the strategic groundwork we delivered through a marketing fundamentals workshop. Together, we revisited their positioning through customer interviews, ICP research, and value-based analysis. This revealed how market perception had shifted and what should change in external communication.

From there, we:

• Shifted the strategy from traffic volume to lead quality & weighted pipeline
• Built LinkedIn and Google campaigns targeting the right B2B decision makers
• Implemented a HubSpot setup with clear, end-to-end tracking across marketing and sales