Planful is a leader in financial performance management software. The platform helps finance teams leave spreadsheets behind and move into the cloud. With Planful, companies can budget, forecast, run scenarios, consolidate, and close the books faster. Thousands of businesses worldwide use it to make finance more efficient and more strategic.

Being US-based, Planful saw Europe as a key growth opportunity, with DACH as the priority. But with a lean marketing team of just two professionals in the region, they were stretched too thin to run a full go-to-market program.

The hurdles were clear:

• Limited resources to plan and execute campaigns across multiple channels.
• Low brand awareness in a highly competitive market.
• The need for localized content, a regional website, and tailored strategies for each channel.
• A growing sales team that required stronger marketing support to build momentum.

Winning in DACH meant moving quickly with the right strategy in place.

When Planful was looking for an agency partner, SparkForce’s name came up repeatedly. After reviewing several options, they chose us for two reasons: transparent pricing and localization expertise.

The collaboration moved fast. Within months, we launched a German website giving the brand a local presence in DACH and built a regional inbound program. Today, we act as an extension of the marketing team — running European paid social across LinkedIn and Meta, driving website traffic, and converting leads to support sales growth.

Here is how we support Planful:

• Paid LinkedIn: Managing and optimizing campaigns to drive awareness, traffic, and conversions in DACH and across Europe
• Paid Meta: Running targeted campaigns to expand reach and capture inbound demand
• Content: Translating and localizing assets for the DACH market and shaping the broader growth strategy for how Planful approaches the region