SecurityBridge is a global cybersecurity company that protects SAP systems and customers. Their software helps organisations secure their SAP environments against threats, misconfigurations, and compliance risks, addressing a critical gap for businesses that run core operations on SAP.

Finding the right agency partner in B2B SaaS is harder than it sounds. Most agencies need to be briefed on how the industry works, the technology stacks, the processes, the metrics that matter. For a company like SecurityBridge, with a small marketing team and a highly specific ICP, that knowledge gap is expensive.

The key challenges were:

• Limited internal bandwidth without the overhead of hiring and managing a larger team
• The need for a partner who understood B2B SaaS mechanics without a lengthy onboarding
• A highly specific ICP
• An ABM motion that required both strategic thinking and hands-on execution
• Online channels contributing almost nothing to pipeline at the start of the collaboration

Nicolai had known Casper, SparkForce's CEO, before the agency even existed. The shared B2B SaaS mindset meant the collaboration hit the ground running. SparkForce works with SecurityBridge in a workshop-style collaboration: both sides bringing ideas and expertise to the table and working through how to take it to market together.

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Here is how we support SecurityBridge today:

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Paid LinkedIn: Targeting SAP users and decision-makers with campaigns designed to build awareness and drive high-intent demand

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Paid Search: Capturing prospects actively searching for SAP security solutions

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ABM: Supporting a targeted account-based motion to influence key prospects before they become opportunities

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Content: Turning product features, security expertise, and market insights into content that reaches the right accounts at the right time