The SparkForce team is always available, action-oriented, and flexible as things change. Our relationship is fun and easygoing — but underneath that, there's very serious work going on, making sure our marketing is connected to business revenue. I actually worry that if I ever move on, I would need to take SparkForce with me just to survive.
Mynewsdesk is the leading PR and communications platform in the Nordics. The platform brings together media monitoring, news distribution, and journalist relationships in one place, giving communications teams a single connected workflow instead of juggling multiple tools. From publishing press releases to tracking coverage and measuring the impact of every story, Mynewsdesk helps brands manage their entire PR cycle.
When Alex joined Mynewsdesk, the marketing team was focused on lead generation, chasing new names and unqualified MQLs. Marketing activity wasn't tied to business revenue, the data wasn't reliable, and the LinkedIn campaigns needed work on both creative and targeting.
The shift they needed to make was clear:
- Move from volume-based lead generation to pipeline-focused demand generation
- Connect marketing activity directly to revenue, not vanity metrics
- Fix the measurement setup so decisions could be based on data people actually trusted
- Improve LinkedIn performance without increasing spend
Making that kind of strategic shift internally is hard without the right support pushing in the same direction.
SparkForce was already part of the team when Alex arrived, brought in by the previous CMO and growth lead. Alex quickly saw why. Having a partner who was already aligned on strategy meant the transition to demand generation had real momentum from day one.
Together, SparkForce and Mynewsdesk moved away from gated content and MQL chasing, and built a marketing motion tied directly to pipeline and revenue. SparkForce provided the strategic input to keep the team on track when internal pressure to revert to vanity metrics crept in, and the execution to back it up.
Here is how we support Mynewsdesk today:
- Paid LinkedIn: Building campaigns from creative to targeting, driving significantly more engagement at lower cost
- Paid Search: Capturing demand from communicators and PR teams actively looking for a solution
- Content: Producing creatives and copy across Norwegian, Swedish, Danish, and English, and supporting the broader content strategy to keep messaging consistent across markets
- Market expansion: Managing paid media in the German market, stepping in from a previous agency and continuing to drive performance
In the first year alone, the shift delivered measurable impact:
60% reduced cost per opportunity and 75% more US pipeline value with a stronger demand engine
Corpay One cut CAC payback by 52% and reduced spend while increasing customer acquisition by 85%
Ready to ignite the spark?
Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.