Episode 98: Michael Aagaard Part II: Conversion Rate Optimization

It’s time to stop seeing pricing and marketing as two separate silos and start making them work together.

What’s next for B2B SaaS funding in 2025? This is a must-attend if you’re a commercial leader, CMO, or CRO.

Find the perfect LinkedIn campaign setup for scaling your business in our webinar.

In this webinar, Casper, Ethan, and Frederik come together to share their hot/controversial take on B2B growth.

Are you looking to learn how to drive engagement through video on platforms such as LinkedIn and TikTok?

Marketing success is more complicated than ever.

Join us for a deep-dive in to the world of paid search! In this webinar, we explore why B2B, and in particular SaaS

Join us for a chat with the amazing Laura Erdem from Dreamdata about Social Selling and how to integrate it into your ma

Our panel will guide you through the strategies, insights, and tactics you need to navigate the thought leader sphere.

We're here to provide you with actionable tactics and game-changing strategies for your ABM campaigns.

Leveraging LinkedIn in your marketing strategy can have a big impact on generating high-quality leads.

A panel of distinguished marketers discuss their ideas & share their approach on this matter.

This webinar will dive into B2B metrics in order to show you how to measure and optimize your business's success.

LinkedIn is ramping up enforcement against scraping tools, including banning accounts and taking legal actions.

It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.

They break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals

100 episodes of Marketing Corner! And to celebrate… we’re not talking about marketing!

Casper and Jen channel their inner Simon Sinek to ask: are people still starting with their why?

In the second instalment of our chat with Michael Aagaard, we dive deep into conversion rate optimization.

Jen and Casper sit down with the top-rated public speaker and Conversion Rate Optimization (CRO) expert, Michael Aagaard

Marketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO).

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024.

We were feeling festive in the studio and decided to share some of the marketing trends we expect to see in 2025.

In this episode, we discuss how we decide what marketing initiatives we prioritize, and what we decide to scrap.

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one.

Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn.

In this episode, team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS.

In this episode, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth.

With over 20 years of marketing leadership experience, Corey Morris joins us to share the highs and lows of his journey.

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ

In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report.

In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.

Is your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit.

Learning how to learn is one of the most important skills for advancing your career.

Finding a clear career development path can be challenging.

We are all trying to predict what will change in the future, but let's talk about what won't change.

In marketing, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management.

Rhetorician & Professional Voice Coach, Thea Sejr gives insights on how to captivate an audience during public speaking.

We have the pleasure of speaking with the man who literally wrote the book on PLG, Wes Bush.

We're once again joined by Sparklehorse partner, Frederik Saabye Møller.

In this episode, the gang share some of the most common B2B marketing mistakes they come across.

In this episode, Casper and Jen speak with Sparklehorse partner Frederik Saabye Møller.

Casper and Jen cover the stuff that gets their pulses racing to what makes them take a hard pass.

In this episode, Casper and Jennifer explore a comprehensive demand generation framework.

In this second part, they will explore deeply various aspects of Growth marketing.

Casper wanted to share his experience and insights gained after one year of owning SparkForce (his agency).

Marketers are busy predicting what 2024 has in store.

Casper and Jennifer dive into the world of data and metrics, this time focusing on reporting and effective utilization.

In this episode, Jen and Casper cover motivating your Marketing Team.

One of the goals set by Jennifer and Casper for Marketing Corner this year was to bring on more guests....and here we're

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?

Lots of Marketers out there use agencies but, how do you make sure you get the most out of your agency?

Without a clear messaging framework, your marketing is just guesswork.

To drive sustainable growth, you need a strategy that not only captures existing demand but creates it.

Period data shows you what happened. Cohort data shows you why. Learn how SaaS marketers can use both to drive growth.

Thought leadership isn’t the only way to make an impact. Here are the three alternatives.

If you want real, sustainable growth, you need to master both product-market fit (PMF) and go-to-market fit (GMF).

Here are 14 reasons why B2B marketing in 2025 will look completely different.

Account-Based Marketing (ABM) has become a game-changer for B2B companies.

Should you build an in-house marketing team or partner with a specialized marketing agency?

Educate, inspire, engage: Your guide to creating a winning B2B organic content strategy

B2B and B2C marketing are more alike than we think.

Introducing LinkedIn Thought Leader Ads: Boosting Authenticity and Reach

In social media marketing, posting organic content is a crucial component of staying top-of-mind with your audience.

Many B2B companies are apprehensive when it comes to doing marketing.

With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm.

Atobi aimed to leverage inbound marketing to extend its reach and fortify its market presence in the sporting industry.

In this case study, we examine how a structured and strategic approach to marketing helped a SaaS company, Omnidocs.