Manyone: Showing the Value of a Strong Company
With some of the biggest clients worldwide, Manyone has taken the creative consulting industry by storm. Manyone is a strong player in the creative agency field but felt a need and demand to build a stronger online presence to truly showcase their creative work and grow their client portfolio. That's where SparkForce came in.
Rasmus Møller Sørensen, Chief Experience Officer at Manyone
But first, who is Manyone?
Manyone has around 250 employees worldwide, and with five years in the industry, they have built a strong clientele. They are a strategy design consultancy that helps their clients plan, implement, and shape strategies. They work with global companies like Microsoft, Volvo, IKEA, Samsung, Lufthansa, T-Mobile, KONE, and many more.
With a foot in the creative industry, they help their clients grow in new markets and product areas and navigate emerging technologies. They not only create concepts and strategies but also work with their own industrial designers to create real-time physical products for their clients.
Before SparkForce
According to Rasmus Møller Sørensen, Chief Experience Officer at Manyone, the company needed to tap into a bigger scale of opportunities lying at its feet. The company's value is very strong, with a strong client base, but the marketing team was too small and lacked the resources necessary to tap into this.
They also lacked structure in their marketing approach and when representing their company online. Resources and prioritization were just not present to create the strong marketing strategy Manyone needed.
Manyone has built their strong clientele from existing networks and through word of mouth but this was not enough for Manyone. Rasmus knew that they had to make a transition to create a more sustainable strategy in getting more inbound leads and organizing the data to gain knowledge about where the leads came from.
The team at Manyone had an existing CRM system, but they never used it or got it up and running. The data from the few inbound leads were never utilized and Rasmus explains that he and his colleagues never had a shared purpose for a CRM structure. This is why Manyone reached out to us at SparkForce, and our collaboration took off about a year ago.
After SparkForce
At SparkForce, we jumped right into it with Manyone. Our first priority was to help Manyone gain a better understanding of LinkedIn's inner workings. This was necessary to create a better base for setting up campaigns, managing them, and utilizing the data collected from the campaigns.
SparkForce is also part of structuring Manyone’s social selling and paid digital marketing by organizing and planning campaigns. With our help, Manyone has also started running micro campaigns towards potential clients before meetings. This has created more value for their brand on LinkedIn and increased the number of inbound leads.
Rasmus Møller Sørensen, Chief Experience Officer at Manyone
SparkForce has helped Manyone properly utilize and maintain their CRM system. Data is now collected from LinkedIn and inbound leads are now tracked and analyzed. At SparkForce we have created a direct link between LinkedIn ads, webinars, and inbound leads.
Manyone also directly targeted more relevant clients after we, in a collaborative process and through exercises, created a clear ICP for them. Let’s just say that they do not waste any more resources on cold leads.
The collaboration has also led to great personal relations, and the optimization on LinkedIn happened not only for Manyone as a collected brand but also for the employees. Casper, our CEO and founder at SparkForce, jumped in with his super LinkedIn course, guiding and motivating Manyone’s employees to post on their individual LinkedIn, creating a strong profile for themselves and a brand for the company.
Ready to ignite the spark?
Our unique approach has helped 40+ companies create and capture leads to increase revenue. Contact us below to book a strategy call today.