Advanced ABM built around the right infrastructure

The stack, signals, funnel setup and metrics behind it

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Most ABM looks the same from the outside. A target account list. Some LinkedIn ads. A sequence or two. A dashboard that shows impressions and engagement and not much else.It's not that the intent is wrong.

It's that the infrastructure isn't there.

The teams getting proper results from ABM aren't doing more of the same things. They're operating differently. How they read signals, how they build and work their lists, how their funnel is actually set up, and how they measure what's working before they're three months in and hoping for pipeline.

Casper and Frederik are going to show how it's built. The tech stack and how to think about it, funnel and channel setup, how they use signals to identify and prioritize accounts, and the metrics that actually tell you something useful.

Not theory. The specific stuff.

This one is for B2B marketers who know ABM well enough to know they're not running it at full capacity yet.