Everything you need to know about social selling in 2026

Thursday

February

4:00 pm

Has your LinkedIn reach quietly fallen off a cliff lately?
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The posts that used to bring comments, conversations and actual deals? Now they sit there like yesterday’s leftovers. And no, the answer isn’t “just post more video” or whatever new three letter tactic is trending this week.

Something has shifted...
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SparkForce CEO Casper Rouchmann joins Laura Erdem from Dreamdata and Marie-Claire Silfer from Zensai to talk about what is actually changing in social selling and what you need to adjust.

No theory. No recycled advice. Just what they’re testing, tweaking and sometimes getting wrong.
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We’ll cover:

• What’s working now that video reach has cooled off

• How to use AI without sounding like a robot

• Where to show up beyond LinkedIn

• How ChatGPT is surfacing LinkedIn content

• What to measure if you care about revenue, not applause
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This is not LinkedIn 101. We’re skipping the basics. If LinkedIn drives real business for you, this will feel relevant.

Possibly a little uncomfortable.

That’s usually a good sign.

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Speakers

Casper Rouchmann

Founder & CEO

Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.

Marie-Claire Silfer

Head of Community & Events, Zensai

Marie-Claire is the Head of Community Marketing at Zensai, where she leads community-led growth and engagement for B2B SaaS audiences. She is also the founder of Saleswomen Unite and Copenhagen Hub Lead for Women of SaaS, building networks that connect and support women in tech and sales. With experience from SaaSiest, Dreamdata, and Certainly, she brings a strong background in SaaS sales and community strategy.

Laura Erdem

Sales Director, US @ Dreamdata

Laura is the Sales Director, US at Dreamdata, where she leads and scales the company’s American sales team, driving pipeline growth, forecasting, and enterprise deals. She has grown with Dreamdata from early Account Executive to sales leadership, helping build the sales playbook and close some of the company’s largest customers. Alongside her role, she advises several B2B and SaaS startups on growth and go-to-market strategy. With previous experience from Gartner, she brings a strong background in enterprise sales and revenue operations.

Everything you need to know about social selling in 2026

Speakers

Ready to ignite the spark?