Upcoming
Lights, Camera... Pipeline? How to Make Video Work for You
Wednesday
,
18
November
2:00 pm
Did they stop and watch? Did they care? Did it drive pipeline?Those are the three questions every video should answer, one for each stage of your funnel. A view count answers none of them.
November 18th, Casper Rouchmann (Founder & CEO, SparkForce) and Søren Jensen (Videographer, SparkForce) will show how to map the right video to every stage of your funnel: stopping the scroll at TOFU, building trust at MOFU and driving conversions at BOFU.
You’ll see real client examples and how our own videos at each stage led from a first view to pipeline.
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Speakers
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Casper Rouchmann
Founder & CEO
Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.
Søren Jensen
Videographer
Søren Jensen is a videographer, editor and visual storyteller who helps companies share their stories and brand values through engaging visual content. He has a background in sound engineering and graphic design, and he has produced corporate films, social media campaigns, event productions, podcasts and commercials for brands such as Carlsberg, Novasol, Nordic Choice Hotels and Green Hydrogen Systems.
