Let’s Bust some GTM Myths Before they Waste Another Quarter

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Some myths sound so polished, they almost pass for strategy. They echo in boardrooms, slip into decks, and quietly shape how teams work even when no one truly buys them.

This live whiteboard is where they get tested. Casper Rouchmann and Anders Buchmann pull at the threads and open up five GTM misconceptions that keep B2B teams looping the same outcomes.

Watch what happens when brand is treated like decoration. See why starting with outbound can point you at the wrong audience. Notice how postponing positioning blurs every decision that follows. We will also look at the risk of treating GTM as a sales project and the trap of pasting the same playbook into every market.

Those five are just the doorway. There are more myths in the room, and we’ll bring them into the light.

Expect clear language, concrete examples, and moments you’ll keep thinking about long after the markers are capped.